I'M SAL.
Salah Elsadek - UX/UI DESIGNER & PRODUCT DESIGN
I‘m a UX/UI Designer with 12+ years of experience in conceptualizing and crafting digital products as well as helping businesses and non-profits expand their impact. I also have in-depth experience working in product strategy, facilitation, and prototyping with a solid background in interface design and front-end development. I’d describe myself as a product designer that has a genuine enthusiasm for digital design and making interactive information systems work for people.
PROFESSIONAL
MY KNOWLEDGE LEVEL IN UX/UI DESIGN
USER EXPERIENCE DESIGN
95%
VISUAL COMMUNICATION
85%
UX RESEARCH AND USER TESTING
95%
PROTOTYPING
90%
HTML & CSS
80%
SKETCH & ADOBE CREATIVE SUITE
90%
INVISION AND AXURE
90%
Case Studies
Grocery shopping online | Banking Chatbot AI & ML |
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Experience
2019-present
JPMorgan Chase & Co.
LEAD UX DESIGNER
Mobile Squad – I help to set the direction, vision, and methodology for a growing team in our SF studio, set the bar when it comes to deliver quality products, and lead by example, with energy and passion. I have a strong impact on the design and hands-on creation of experiences, develop strategies for implementation within a complex ecosystem and build meaningful relationships within the organization.
2018-2019
LLOYDS BANK ( Finance )
LEAD UX DESIGNER
AI Chatbot, Financial Platforms, designing, developing, and deploying conversational virtual assistants. I set up intents and entities, configured the dialogue flow, designed sprints and rapid mobile prototyping with large UK Retail Banks, and acted as a liaison between the LOB and our AI Product team.
2016-2018
JOHN LEWIS ( E-commerce )
SR UX DESIGNER
(Grocery & electronic devices store) Interacted with Product Teams and customers to identify their functional requirements and translate them into design solutions in the form of high-quality conceptual diagrams, flowcharts, scenarios, user models, wireframes, and high-fidelity design mock-ups.
2013-2016
Sky ( Television & Marketing )
UI/UX DESIGNER
Provided design solutions across various projects from concept through to completion on multiple platforms, including online, iPad, mobile and TV. Created site maps and process flows, provided direction to Junior Designers, collaborated with a broad range of stakeholders, and supported the art director.
2009-2013
GRADWEB ( Marketing Agency )
UI/UX DESIGNER
Provided designs and built websites using HTML & CSS for multiple platforms, including online, iPad, mobile. I also created personas and process flows, provided direction to Junior Designers and collaborated with a broad range of stakeholders and Support Software Developers.
2007-2009
CONNEXION ( Marketing Agency )
UI/UX DESIGNER
Designed everything from simple micro-sites to large ecommerce websites with shopping cart or multi-function CMS driven solutions. I also worked on visuals and prototypes, provided style direction for customers, undertook brand planning and had responsibility for implementing the front end in HTML and CSS.
2006 - 2007
SURFCONTROL ( Software Tech)
CREATIVE VISUAL DESIGNER
CREATIVE VISUAL DESIGNER
Designed system visuals and web applications banners, E-shots, brochures, desktop publishers and also implemented the front end in HTML and CSS and Java script.
2006
YELL ( Marketing )
INTERACTION DESIGNER
Designed the corporate website layout and branding, designed and managed the production of digitally delivered information, promotional content, instructional material and entertainment through the online and recorded digital media. This included using static and animated graphics, text, pictures, video and sound to produce information and entertainment tailored to an targeted audience with a specific purpose.
2005-2006
SESMEDIA ( Web Services)
VISUAL DESIGNER
Designed system visuals and web application banners, E-shots, brochures, desktop publishers and also implemented the front end in HTML and CSS and Java script.
2004-2005
GTO ( Marketing Agency Agency )
WEB DESIGNER
Designed system visuals and web application banners, E-shots, brochures, desktop publisher and also implemented the front end in HTML and CSS and Java script.
2001-2004
INSIGHT ( I.T SOULTIONS )
WEB DESIGNER
Designed system visuals and web applications banners, E-shots, brochures, desktop publishers and implemented the front end in HTML and CSS and Javascript.
CONTACT
Design is first and foremost my biggest passion. For me, it isn’t just a job - it’s my hobby as well and is something I do in my spare time. Music also plays a big part in my life. I don’t play any instruments, but a lot of my friends do in one way or another, so I spend a lot of my time support them at gigs as well as the local music scene. My other interests include ancient art, the internet, and digital-based technology, photography, and also travel. I am also learning Italian at the moment..
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Tel: 1-408 609 0078