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I'M SAL.

Salah Elsadek - UX/UI DESIGNER & PRODUCT DESIGN

I‘m a UX/UI Designer with 12+ years of experience in conceptualizing and crafting digital products as well as helping businesses and non-profits expand their impact.  I also have in-depth experience working in product strategy, facilitation, and prototyping with a solid background in interface design and front-end development. I’d describe myself as a product designer that has a genuine enthusiasm for digital design and making interactive information systems work for people.

PROFESSIONAL

MY KNOWLEDGE LEVEL IN UX/UI DESIGN

USER EXPERIENCE DESIGN

95%

 VISUAL COMMUNICATION

85%

UX RESEARCH AND USER TESTING

95%

 PROTOTYPING

90%

HTML & CSS

80%

SKETCH & ADOBE CREATIVE SUITE 

90%

INVISION AND AXURE

90%

PROFESSIONAL 

Case Studies

Grocery shopping online

Grocery shopping online

Banking Chatbot AI & ML

Banking Chatbot AI & ML

Experience

2019-present

JPMorgan Chase & Co.

LEAD UX DESIGNER 

Mobile Squad – I help to set the direction, vision, and methodology for a growing team in our SF studio, set the bar when it comes to deliver quality products, and lead by example, with energy and passion. I have a strong impact on the design and hands-on creation of experiences, develop strategies for implementation within a complex ecosystem and build meaningful relationships within the organization.

2018-2019

LLOYDS BANK ( Finance )

LEAD UX DESIGNER 

AI Chatbot, Financial Platforms, designing, developing, and deploying conversational virtual assistants. I set up intents and entities, configured the dialogue flow, designed sprints and rapid mobile prototyping with large UK Retail Banks, and acted as a liaison between the LOB and our AI Product team.

2016-2018

JOHN LEWIS ( E-commerce )

SR UX DESIGNER

(Grocery & electronic devices store) Interacted with Product Teams and customers to identify their functional requirements and translate them into design solutions in the form of high-quality conceptual diagrams, flowcharts, scenarios, user models, wireframes, and high-fidelity design mock-ups.

2013-2016

Sky ( Television & Marketing  ) 

UI/UX DESIGNER

Provided design solutions across various projects from concept through to completion on multiple platforms, including online, iPad, mobile and TV. Created site maps and process flows, provided direction to Junior Designers, collaborated with a broad range of stakeholders, and supported the art director.

2009-2013

GRADWEB ( Marketing Agency )

UI/UX DESIGNER

Provided designs and built websites using HTML & CSS for multiple platforms, including online, iPad, mobile. I also created personas and process flows, provided direction to Junior Designers and collaborated with a broad range of stakeholders and Support Software Developers.

2007-2009

CONNEXION ( Marketing Agency )

UI/UX DESIGNER

Designed everything from simple micro-sites to large ecommerce websites with shopping cart or multi-function CMS driven solutions. I also worked on visuals and prototypes, provided style direction for customers, undertook brand planning and had responsibility for implementing the front end in HTML and CSS.

2006 - 2007

SURFCONTROL ( Software Tech)

CREATIVE VISUAL DESIGNER

CREATIVE VISUAL DESIGNER

Designed system visuals and web applications banners, E-shots, brochures, desktop publishers and also implemented the front end in HTML and CSS and Java script.

2006

YELL ( Marketing )

INTERACTION DESIGNER

Designed the corporate website layout and branding, designed and managed the production of digitally delivered information, promotional content, instructional material and entertainment through the online and recorded digital media. This included using static and animated graphics, text, pictures, video and sound to produce information and entertainment tailored to an targeted audience with a specific purpose.

2005-2006

SESMEDIA ( Web Services)

VISUAL DESIGNER

Designed system visuals and web application banners, E-shots, brochures, desktop publishers and also implemented the front end in HTML and CSS and Java script.

2004-2005

GTO ( Marketing Agency Agency )

WEB DESIGNER

Designed system visuals and web application banners, E-shots, brochures, desktop publisher and also implemented the front end in HTML and CSS and Java script.

2001-2004

INSIGHT ( I.T SOULTIONS )

WEB DESIGNER

Designed system visuals and web applications banners, E-shots, brochures, desktop publishers and implemented the front end in HTML and CSS and Javascript.

PORTFOLIO
EXPERIENCEO
CONTACT
CONTACT

Design is first and foremost my biggest passion. For me, it isn’t just a job - it’s my hobby as well and is something I do in my spare time. Music also plays a big part in my life. I don’t play any instruments, but a lot of my friends do in one way or another, so I spend a lot of my time support them at gigs as well as the local music scene. My other interests include ancient art, the internet, and digital-based technology, photography, and also travel. I am also learning Italian at the moment..

​

sal.elsadek@gmail.com

Tel: 1-408 609 0078

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