THE PROCESS
This involves taking a holistic approach to the projects I work on — grounding myself in understanding, gaining perspective, embracing the collaborative process, and finding ways to test multiple ideas and iterations. The ultimate goal is to arrive at the most effective and practicable solutions.
ADD A LOYALTY PROGRAM - CASE STUDY
The challenges of designing a loyalty program.
Loyalty programs allow customers to earn credit for completing transactions with your brand. Customers can use those points for a future sale by converting them in payment towards products, gifts or discounts. You must provide them with a method to track the rewards they’ve earned.
UNDERSTAND REQUIREMENT & DEFINE OBJECTIVES
In order to provide a solution, I need to understand the problem and define the objectives.
Empathize with the users (learning about the audience)
A storyboard helps visualize the users’ actions and also the environment in which they take place. While mostly used for empathizing with the users, storyboards can also be used in the ideation phase to help illustrate some of the design choices.
COMPETITOR ANALYSIS
Starbucks
When you spend money at Starbucks using your registered card or a card on the Starbucks app you earn points. Each dollar spent on drinks, food, or other standard merchandise equals 2 stars. When you have earned 125 stars you get a free drink or food item.
Vietnamese Food
Some loyalty app development in the works for a Vietnamese food chain
Qatar Airways
Qmiles are the reward miles you earn when you or your nominated family members travel with Qatar Airways, oneworld airlines, You can also earn Qmiles by using any of our more than 100 global partners.
GATHER IDEAS, DRAW SKETCHES EVALUATE SKETCHES AND REDRAWING
USER JOURNEY MAPS OR USER FLOWS
USABILITY TESTING WITH PROTOTYPES
COLLECTING USER FEEDBACK
The importance of aligning business goals with customer needs has become the key to success. By getting feedback from your users and analyzing their behavior, you can make responsible data-driven decisions.
